Portfolio
Our team has worked with clients in a variety of industries, creating everything from package design to web videos. Take a look at our portfolio to see clients we have helped to get noticed.
Video Production
Video is one of the most powerful ways to engage people with your brand. We will craft content that will grab your audience’s attention and make them remember you.
V Pizza – Jacksonville
V Pizza prides itself on the authenticity of their pizzas and their use of imported, high quality ingredients. This series of commercials highlights those ideas by focusing on how they make their Napolitano pizzas as authentically as possible.
Tennessee Lottery – Nashville
The advertising agency for the Tennessee Lottery asked for help with ideas for a commercial featuring Olympic figure skater Nancy Kerrigan, so we came up with a storyline featuring unexpected uses for her medal.
Fernbank Museum – Atlanta
This commercial was produced to promote a traveling dinosaur exhibit that focused on the Tyrannosaur family. The family aspect became the jumping off point as we used that idea to grab viewer’s attention with a gallery of dinosaur family portraits.
Carpet One – Jacksonville
Carpet One needed a commercial to illustrate how visiting the store and getting new flooring makes people happy, but they also wanted to convey that they now offer cabinetry. This commercial does both, grabbing the viewer’s attention before showing off their new line of cabinets.
Good Greek – Miami
Good Greek was looking for ideas to promote their partnership with an up and coming NASCAR driver. That request sparked a lot of ideas, including one with a car racing down residential streets to get people a fast quote, until we found out we couldn’t actually move the race car. Undeterred we came up with a creative way to tell that story without giving the lawyers a heart attack.
Hill Spooner Realty – Tallahassee
Hill Spooner Realty was looking for something different from a typical real estate commercial. They wanted something that focused on the things about a house that really make it a home, so we came up with a campaign that featured little family moments that build memories.
Papa Johns – Houston
Papa Johns was looking for a way to tie a pizza promotion to a baseball player from the Houston Astros. So we came up with a series of commercials showing Jose Altuve and the franchisee failing at different activities but succeeding in getting great pizza.
Ace Hardware – Atlanta
This is a fun holiday commercial for Ace Hardware, showing that they not only have the typical hardware items but also a large selection of Christmas decorations as well. Hats off to our actor who wore an ugly Christmas sweater in the sweltering Atlanta heat.
Patriot Bank Mortgage – Memphis
This is one example of a series of animated commercials produced for Patriot Bank Mortgage. The client requested animation as a way to stand out, and we were happy to make that happen, developing a complete cast of characters and scenarios that contrasted different people’s financial situations.
Pancho’s Cheese Dip – Memphis
This is part of a fun television and web campaign to promote Pancho’s Cheese Dip, which has been a staple in the Memphis area for half a century but was looking to expand into other markets. The slightly snarky tone fits Pancho’s Cheese Dip’s scrappy attitude and also helps them stand out from the national brands.
Buffalo’s Cafe
Buffalo’s Cafe wanted to show off the wings they are famous for, but also let people know how friendly thier staff can be. To do that, this commercial focuses on a customer who takes that idea to another level.
Nathan Nachlas M.D. – Boca Raton
This television commercial for Dr. Nachlas makes him stand out from other physicians in the area by focusing on his patients and the results of his work rather than images of the doctor himself. The result is a much more dynamic video that connected with viewers.
Arrojo Cosmetology School – New York
As part of a larger campaign, we produced this commercial for the Arrojo Cosmetology School in New York. The idea was simple. Capitalize on Nick Arrojo’s recognizable voice, and combine it with some upbeat music and cool cinematography to tell the story.
Downtown Hyundai – Nashville
In this commercial we decided to have fun with the trope of car ads that constantly repeat the price point. To do that we used a certain amount of cheesiness with the intention of making the viewer laugh while still getting the price point across–and yes, there are fifty-nine bucks in the commercial.
Crown Installs – Atlanta
Crown Installs is very serious about windows and knowledgeable about their products. Building on that, this commercial shows that they may be a little obsessive about something most people don’t put much thought into, but their obsession benefits their customers.
Tri Rail – Florida
These short videos were a part of a Tri-rail campaign to show how people can use the train to get to various destinations around south Florida quickly and easily.
Storyboards
Storyboards are a great way to streamline the production process because visualizing everything beforehand ensures everyone knows exactly what we need to capture at the shoot. Storyboards also save a lot of time, and therefore money on the day of the shoot because a lot of the shot compositions and camera movements are already worked out on paper.
Logo & Identity Design
Identity design is one of the most important aspects of your brand. Your logo, colors, typography and all the details have a huge impact on people’s perception of your company. PM Creative is admittedly a little obsessive about getting those details right.
Shamrock House
The Shamrock House is a hundred year old log home in the North Carolina mountains. Although the property had been a vacation rental for many years it didn’t have a real identity so we combined some core elements to give the mark a modern look with a traditional flavor.
Lawncraft
This company came to us needing a complete rebrand. In our initial conversation it became clear that the client’s team was meticulous about their work, so we came up with a name that reflected the care they put into their customers’ landscaping. Once the new name was established, we developed the logo, new uniforms, the livery for their trucks, and produced a television commercial as part of the launch of the new brand.
Ultra Coated Stainless
This project was a redesign for a client who had an existing logo that wasn’t working. The new mark is simple and easy to read while effectively conveying what the product is: stainless steel screws.
Incremental Films
This is a logo design for an independent film company using the letters of the word incremental as steps and then reversing that to highlight the “mental” aspect.
Tulip Electronics Repair
This is a logo designed for a small electronics repair shop. The owner is from the Netherlands and wanted the name and logo to reflect his background.
Zukas Cycles
Zukas Cycles makes custom built road bikes for cyclists all over the country. During the design process we discovered that the owner’s name means white rabbit in Lithuanian. Given that road bikes are meant to be fast and sleek, like a rabbit we incorporated a bounding white rabbit into the design so the meaning matches the symbolism perfectly.